Avoid Emotional Investing

People naturally tend to become emotionally invested in their own portfolios. They become overly greedy when markets are up and overly fearful when markets are down. The reasons for these attitudes are well documented by behavioural economics.

Having an Advisor keeps your emotions away from the investment process, amid all the volatility and unpredictability that markets show, the ultimate value of a planner is to keep you focused and in your seat. Focused more on your long term goals than the short term volatility of your portfolio. A really great article I read said, "A good Advisor will protect you, from you. No, your advisor can't stop you from feeling whatever emotions you're feeling, just like a guardrail can't stop every car from going into the ditch. In those moments where you want to push the eject button because you're scared, the advisor's job is to remind you of the plan you created and what you're working towards: "a fulfilling and successful retirement."

Good advisors help you navigate your emotions and coach you through choppy storms.

Isn't it also nice to have a partner for your journey to financial wholeness? Having someone in your corner who's as invested in your success as you are? I'm talking about an advisor who thoroughly knows you, your spouse, your kids, your dream job, your hopes and aspirations for your future. Someone who cares about you, knowing that your advisor truly has your best interest at heart is psychologically impactful. Just as people hire personal trainers or business coach's the advisor sets your up for success and roots for you every step along the way. If you don't have a connection with your advisor, I'd suggest you keep looking until you find one because they will make a world of difference.

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Don’t walk, RUN! The market is on sale!

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Behavioural Study and Loss Aversion in Investing